Santa Cruz · Capitola · Aptos · Soquel
Local expertise. Strategic representation.
Serving buyers and sellers across the Central Coast.
A Note from Ashley
Real estate is personal. The strategy behind it shouldn't be.
Buying or selling a home is rarely just a transaction. There's usually a lot tied to the decision — timing, family, finances, lifestyle, and what comes next.
I work with clients throughout Santa Cruz, Monterey, and the Bay Area to navigate that process with thoughtful guidance, strong representation, and modern marketing tailored to the property and the people behind it.
About AshleyNow Representing
Current Work
A short list of homes currently represented. Much of what moves along this coast is introduced privately.
For Sellers
A disciplined approach to selling.
The right strategy can completely change how a home is seen, experienced, and ultimately valued by the market.
- Cinematic property films
- Editorial photography and print
- Targeted buyer outreach
- Patient, principled negotiation
Coastal Market Pulse
Q1 2026
Median sale price & days on market, refreshed automatically.
Santa Cruz
Capitola
Aptos
Soquel
Source · Sotheby's Realty market updates
The Coast, Curated
Fluent in the Central Coast.
From Pleasure Point to Pebble Beach, each stretch of coast has its own rhythm, architecture, and unwritten rules. Reading them well is half the work.
Cinematic Storytelling
Marketing built for the property.
Films and photography produced in partnership with Lost Coast Media — atmospheric, architecturally honest, and built to be seen by the buyers most likely to act.
Film LibraryIn Their Words
"After a rather rocky sale of my home with a different realtor, Ashley was recommended. She's amazing. She is kind and helpful, goes out of her way to do whatever needs to be done. She goes above and beyond with everything. I honestly can't recommend a realtor more than Ashley. I would go back to her myself."
Homeowner · Santa Cruz
